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Charities tap a new holiday giving revenue source via corporate HR—estimated at $65B

Posted By Laurie A. Pehar Borsh, Wednesday, December 16, 2015

As many of you know, HR West, is an annual innovative and collaborative human resources industry event that has served a community of over 20,000 human resources professionals since 1984.


While in planning and production mode for HR West 2016 (there's less than three months to go!), we've also been looking to solve the problem of how to creatively fundraise for HR West's benefiting charirty, the American Heart Association—through our community members, distributed across multiple companies and counties.


As we sought out a new and innovative way to help increase funding for the conference charity in 2016, we found We2o, a philanthropy platform that epitomizes the fresh approach we were looking for to align with our new “HR in the Most Innovative Place on Earth” maxim!


What is We2o? The We2o platform helps make the philanthropy experience what it deserves to be—fun, engaging, impactful and connected. Michael Vo, an early Tesla employee and former engineering executive, leads the team of passionate software engineers who have developed We2o.


Now, the world class We2o philanthropy platform will provide HR West attendees and volunteers, and its conference production team with the opportunity to donate their unused vacation hours to the American Heart Association or a charity of their choice.


We2o also brings the latest innovations in social media, data and interactivity. The result is a truly transformative giving experience for users, engaging Corporate Social Responsibility (CSR) programs for companies, and a great new source of funding for charities. 

HR West and We2o recognized the opportunity for a 3-way-win between the American Heart Association, employees, and employers. First of all, the charity can access a new source of funding. Secondly, dedicated employees will no longer have to watch unused vacation days go to waste! Finally, employers can reduce vacation time liability on corporate balance sheets, which in turn, saves on accounting overhead and allows for more accurate financial forecasting, as well as a great way to generate positive PR for giving back.


“HR West plays a role in spotlighting innovation in HR and we think this idea is big. During the month of December our employees are donating to their favorite charities via We2o. From there we’ll utilize the We2o platform in our outreach to our community of over 20,000 HR professionals who’ll have the opportunity to donate to our selected conference charity, the American Heart Association,” says Greg Morton, CEO of NCHRA.

On average, $52.4billion is in limbo each year due to employees not taking their entire vacation accrual. This represents a total$224billion liability for U.S. businesses. The annual figure grew to $65.6billion last year alone, representing a 42% increase in unused vacation hours. A study done for 114 public companies covering 377,000 employees indicated that on average $1,898 or 5.7days per employee are unused. In the case of companies with greater than 500employees, an average of $2,609 of vacation hours per employee goes unused. Only 48% of employees take all vacation for use-it-or-lose-it hours.

It's a fact! Americans are working longer and took an average of 16 vacation days in 2013 -- that's down from 20.9 in 2000. To address the problem, some companies today are even enticing employees to expend their vacation days by paying up to 10% over base salary for those hours.


According to Michael Vo, “Despite our connected world and advancements and innovations in web technology, online donations remain well below 10% and charitable giving overall is still only 2% of the US GDP for some 40 years now. The We2o platform is designed to help make the philanthropy experience what it deserves to be, fun, engaging, impactful and connected. “I know from experience—working long hours at Tesla—how demoralizing it felt when you put in long hours and then lose your hard earned vacation time. This is a completely new source of funding for charities that’s never been available. A compelling and substantial bucket of new money can be liberated to support charities and help improve our communities.”


Working together with We2o, HR West is looking to leverage innovative technology and progressive thinking to solve a long standing, pervasive problem that has persisted for years. For more information on the We2o platform, visit  


For further updates on the HR West and We2o partnership, continue to visit: The goal is to help enable employees to donate unused vacation hours to charity during this year-end holiday season as well as into the new year, and support the expansion of a $65 billion charitable giving revenue source, in alignment with corporate HR departments.

HR West is less than 90 days away, register now to avoid the next rate increase.

Tags:  American Heart Association  benefits  business  charity  coprorate giving  giving  holiday giving  hr  HR West  Michael Vo  NCHRA  payroll  technology  we20  We2o 

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