How to Identify and Communicate to Brain Types
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When: Tuesday, January 12th
From 9:30 AM until 3:30 PM
Where: NCHRA Training Room
233 Sansome Street, Suite 508
San Francisco, California  94104
Contact: 415-291-1992

Online registration is closed.
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Seminar Details

Registration: NCHRA Members $195 / General $245

Qualifies for 5 SHRM PDCs / HRCI Recertification Credits


When you combine a hectic workplace with our increasing reliance on collaborative results, the need for effective communication looms large.  Learn to identify the four brain types and shape your communication to appeal to each of them in this dynamic workshop with practical applications for every HR professional.  

Explore strategies to eliminate confusion, present motivators, avoid irritators, and recognize stress responses by adjusting your communication to each of the four brain types.  
At the end of this workshop, you’ll be able to:
-Demonstrate 3 ways of identifying the four brain types
- Identify the different information needs, motivators, fears, irritators and stress responses of each brain type
- Adjust communication to each of the four brain types based on motivators, fears and irritators
- Effectively address a team with all four brain types

About the Presenter

Michael O. “Coop” Cooper is an internationally recognized executive coach, advisor, facilitator and trainer who specializes in working with executive teams to develop the leadership skills, alignment and strategies to grow and thrive in a constantly changing environment. His passion is helping entrepreneurs, executives and leadership teams overcome their self-limiting beliefs and personal issues to reach their potential, by addressing interpersonal challenges, defining their purpose, gaining team alignment, and developing the strategy, systems and processes to execute their vision. He founded Innovators + Innovators to help right-brain entrepreneurs and executives capitalize on the need for more creativity in business leadership.




Cancellations received less than seven calendar days from the program date are not refundable. If cancellation within seven days of the program is unavoidable, a credit for a future event will be granted, minus a $75 administration fee ($15 for regional meetings). Credits must be used within one year of issue. A substitute attendee is allowed at the applicable NCHRA member/non-member rate in lieu of credit. Separate cancellation policies apply for the HR West Conference and Certification Preparation Courses.