Words Matter - Good Communication for Success
Qualifies for 1.5 HRCI Recertification Credits / 1.5 SHRM PDCs
Members Free / General $35
Registration and Networking: 7:30am – 8:00am
Program: 8:00am – 9:30am
We spend 80% of our day in communication, yet we refer to communication as a “soft skill.” Today, communication and presentation skills are not a necessity, they are a requirement for our business success. We refer to communication as if it were an isolated from need or success, as if it were a matter of performance. Yet meaning cannot be separated from context. A crucial, but frequently overlooked function of leadership is creating a culture in which effective communication can flourish. Walter Isaacson argues in his book, The Innovators, even in technology—maybe especially in technology—the ability to collaborate effectively is decisive. In order to innovate, it’s not enough to just come up with big ideas; you also need to work hard to communicate them clearly.
How can we use our words to solve problems? Help in product development? Build customer relations? Help leaders set goals and expectations? Lead to innovation and creative thinking? Help engage employees?
When we use words effectively, we can lead, influence, coach, negotiate, persuade, collaborate and build trusted, loyal relationships with employees and customers. We communicate our personal brand with confidence and become better leaders when we use words effectively.
The solution is to raise awareness that words matter. Change our words, change our world. The solution is to develop a strategic communications plans for our businesses and for ourselves.
ABOUT THE PRESENTER
Gary Purece is an executive verbal communications advisor who helps executives clearly articulate their corporate and personal brand message, speak from a position of strength, tell content-rich stories, deliver presentations that get attention, and ensure that their delivery is consistently confident and authoritative. Gary works with executives from large and small corporations including Wells Fargo, Cisco, McKesson, Fireman’s Fund Insurance, HP, JP Morgan, Merrill Lynch, Blackrock, Autodesk, Bank of America, Pacific Gas & Electric, Blue Shield California, University of California Office of the President, and others. Gary’s favorite topic, “words matter,” leads him to speak at conferences on the importance of good workplace communication. Gary’s work takes him into senior executive offices to help with leadership communication and executive career transition communication.