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Summary
“Have it your way,” touted the 1970’s Burger King Campaign. Revolutionary then--today, an expectation, a Right, some might even say. With mass customization in society well underway, virtually anything in our lives can now be customized.
What does this mean for the workplace? It means employees want to “have it their way"--leaving managers to accommodate the diverse needs of an ever-changing and complex workforce. Managers who master the art of customization will win the hearts and minds of employees, thereby driving performance and employee engagement.
Learn to embrace a mass customization approach in your workforce that will keep your employees engaged, your customers satisfied and your organization thriving. You’ll leave able to:
- Explain how the mass customization shift impacts the management and development of your employees
- Immediately move from a one-size-fits-all to a one-size-fits-one approach in your daily leadership role
- Identify and apply the most innovative customization practices used by companies today
Speaker
Heather Neely, Independent Professional Training & Coaching Executive, Neely Consulting, has been helping organizations gain a better understanding of generational diversity for more than a decade. Her two areas of expertise include leadership development for emerging and mid-level managers and leadership coaching for women looking to balance their roles as professionals and mothers. Heather has spoken and facilitated workshops all over the world for clients such as Cisco, Genentech and IBM.
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