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How a Vision Statement Shapes an Engaging Customer and Employee Experience

Posted By Laurie A. Pehar Borsh, Tuesday, January 31, 2017
Updated: Tuesday, January 31, 2017
Contributed by Dianna Wilusz, SHRM-SCP, SPHR, CEO, The Pendolino Group
Presenting: Leveraging Core Values to Accelerate Your Business Strategy
Wednesday, March 8th 9a.m.  
Register today

  
One Photograph = One Powerful Business Future:

Do I really need a vision statement for my business?

  

Absolutely! A vision statement is essential to the success and sustainability of your company: this vital component combines physical, emotional and logistical elements to give your business shape and direction towards attaining future achievements.

“When initially describing someone as a “great business leader,” the knee-jerk reaction is often to cite something about his or her strategic ability or vision. We often hear stories of exalted CEOs and their strategic prowess. The downfall of many a failed CEO has also been attributed to his or her lack of vision.” Tony Mayo, Harvard Business Review


By
“beginning with the end,” a vision statement at once guides the strategic planning process; it also inspires employees and clients alike to mindfully orient themselves with the long term goals of your business.

The most successful organizations and companies rely on their vision statements to direct their work:

“Our Vision is to be Earth's most customer centric company, to build a place where people can come to find and discover anything they might want to buy online.” (Amazon.com)

 

"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company."
(Pepsi Co.)

 

Similar to these Fortune 500 companies, The Pendolino Group’s vision statement draws on concise, inspirational language to create a vision of exceptional client and employee experiences:

“We exist to create the world's best client-partner relationships to enable the dynamic exchange of knowledge, ideas, and leadership wisdom.”

How do I efficiently create my Vision Statement?

Crafting your vision statement is as simple as 1, 2, 3!

  1. Reflect on the origins of your business: what do you exist to do?

  2. Now ask yourself: for what purpose? Who–or what–benefits from your business's existence?

  3. Use Guided Inquiry to flesh out these two fundamental questions!
    Remember, developing this statement is an
    iterative process so do not hesitate to ask yourself these questions 8-10 times until you are completely satisfied with your ideas. With Guided Inquiry, quantity is quality!

By repeatedly asking yourself the enduring purpose of your business, you will produce an abundance of more dynamic, complex elements of your vision.  You now have the ability to continuously refine the aspects of your vision until you have crafted a succinct, inspirational photograph of your business’s future.

Begin with the end in mind–why?

The vision statement of your business inspires focus and clarity amongst employees through underscoring the long term impacts that your work accomplishes. This piece is integral in highlighting how the existence of a business extends beyond the short term, tangible outcomes of its production, inspiring its employees to work with confidence knowing that their dedication and hard work improves their communities on a macro level.

“The whole is greater than the sum of its parts.” (Plato)


The vision statement embodies how the whole (i.e. your business) is greater than the sum of its parts (i.e. the various roles of your employees) when the sum of its parts is oriented towards a common goal. The whole of your business will achieve success and sustainability through a unified, inspirational vision of the future.

Beginning with the end in mind promotes a collective commitment to that end goal.

Want to learn how to harness the power of the vision statement to ensure your business’ success?
Call us at (888) 726-1414 or send us an email at info@pendolinogroup.com for more information about our One Page Strategic Plan

Tags:  business sustainability  Dianna Wilusz  HR leadership  HR Management  HR West 2017  strategic planning  vision statement 

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The Next Big Wave of Culture is Right Now

Posted By Editor, Laurie, Wednesday, January 18, 2017
Updated: Wednesday, January 18, 2017
Contributed by Dianna Wilusz, SHRM-SCP, SPHR, CEO, The Pendolino Group
Presenting: Leveraging Core Values to Accelerate Your Business Strategy
Wednesday, March 8th 9a.m.

Register today


The Next Big Wave of Culture is Right Now: 
Look to Your Vision When Making Your Next HireLeadership_Training_Interim HR_Recruiting_Interview_Selection_Barbara Ekstein.jpg

Did you know that first time employees, those hired fresh out of college, and those returning to the workforce from either a stint of entrepreneurialism or from taking time-off, mid-career to volunteer, “retire”, or to reassess their career objectives - are often the best employees that your company will ever hire according to a recent article in the Wall Street Journal.

Why is that? The reason is actually quite simple: experience, innovation, and core motivation.

In the WSJ article, Mr. Giandrea shared that many people [returning to work] are interested in the “non-monetary benefits of continued employment,” including “mental stimulation and continued social networks.”  He added, “I think it’s the case that many people like their jobs. We think people are revealing what they prefer through their actions.”  

Note that these are the same hallmarks of people who are entering the job market for the first time as well - they too are seeking: “mental stimulation, continued social 
networks, and revealing what they prefer through their actions.”

This opens up an excellent opportunity to realign your recruiting practice with your Vision and break away from the reasonableness of the status quo. An opportunity to intentionally target hiring the unemployed, experienced and older worker, and new college graduates - intentionally avoiding the most heavily recruited group of “25-40 somethings.”

Concentrating your hiring practices toward the unemployed, experienced and older worker, and the new college graduate/intern, is counter to what most recruiters will tell us. Rather they often suggest that hiring direct from your competitors and concentrating your recruiting search on those people who are currently employed, mid-careered, and
with little/no gaps in their employment history, is the way to go. But, that stands to reason since recruiting from a candidate pool of actively employed is the
life-blood of the recruiting profession… and let’s be honest… it’s much easier to source candidates that are actively employed.

While there is nothing wrong with that approach per se, intentionally (or unintentionally) practicing a hiring bias toward those already “actively employed” can have a direct negative impact on the quality of your culture and therefore the ultimate success of your business to achieve your Vision.

In addition, by throwing your hiring process into the frenzy with your competitors, you inadvertently set yourself, and your company, up for what we call the “scarcity bias."

This is the same bias that marketeers count on through the use of last minute, end-of-season sales. You are led to believe that the talent simply doesn’t exist… or is scarce. Hence, you are biased to make the hire fast - rather than patiently plan and wait for the right hire.

How is it that managers and HR have been led so far astray by the conventional wisdom so as to put their business and their teams at risk?  More importantly, now that you
know otherwise, how can you apply your refreshed knowledge about the advantages to hiring the unemployed, the older worker, and the new college graduate/intern?

And, what is the first step that you should take to succeed in applying a methodical Contrarian Recruiting Practice (CRP)?

“Harvard Business Review (HBR) suggested that 85 percent of hiring managers and human resource managers
are more understanding of employment gaps now than they were pre-recession.”

Here are the top four non-technical skills [SOURCE: Vanto Group] to look for when practicing the contrarian hiring philosophy to positively shape your company culture, and
align your team to achieve your Vision and deliver rapid and inspiring results.

 The top four skills of the successful (and powerful) people that you’ll want on your team:

They Understand (and Live) Integrity

  • Integrity at its most fundamental level, is doing what you said you would do, when you said you would do it. But, that is just where it starts...

  • Integrity also includes cleaning up the messes you have made by not doing what you said, by breaking your promises, and by not being 
    responsible for your actions.

  • Successful people know that to maintain integrity requires discipline. And, discipline is a condition of self control, rigor and maintaining order.

They Thrive on the Power of Relationships

  • Successful people in business (and in life), know that people become resources for your life.

  • You know that people may be the coaches for your success… and, relationships are the vehicle to make this happen.

  • Powerful people create powerful alliances with others; powerful people (those who live up to their word) have powerful resources, and

  • They allow other people to contribute to creating a shared Vision.

They Breath the Essence and Sustainability of Existence

  • By existence we not only mean that the Vision exists but, how the Vision exists.

  • Successful people have a Vision, they realize that their Vision lives in the conversations that they have.

  • And, successful people manage their conversations wisely and to ensure that their Vision continues to exist - it never goes out of existence.

  • Keeping your Vision (a possibility) in existence requires having a structure - and this is where you can quickly shape the positive effect of your recruiting practice.

  • Seek candidates that thrive on milestones, a visual display of their work and passion, use tracking tools, timelines, and monitor their progress.
    These are people who know how to keep the game alive in distance, time and form - they have the tools and the commitment to keep the Vision alive in reality.

  • Successful people know that you need to keep the existence of the Vision (the progress of the game to achieve that Vision) up to date with accurate information.

Lastly, They Leverage the Multiplicative Nature of Enrollment:

  • Powerful people, new grads and experienced older workers, are often at the peak of understanding the multiplicative nature of enrollment.

  • Enrollment is causing new possibilities (a Vision) to become present for another, and understood by the other, such that they are touched moved
    and inspired by that possibility.

  • This is at the heart of engagement and engagement is at the heart of your culture. This is what moves others into action.

  • Seek candidates that are at the peak of understanding the nature of engagement. They are energized by their own Vision… and see the integrative
    nature of their personal Vision with your company Vision.
     


Remember you can have any business result you want for your company that you invent as a possibility when you enroll others in your having achieved that Vision.

Acting intentionally to shift your hiring practice can accelerate the achievement of your Vision. “Hire slow and fire fast” - Commit to your Vision and know that to accomplish
your Vision may require you to act in unreasonable ways, buck the conventional trends, and have the courage to act in contrarian ways.

When you seek candidates that are at the peak of these four pillars (Integrity, Relationship, Existence, and Enrollment) you can enjoy the ride as you select powerful people to join you in achieving your business goals!

For guidance regarding Interim HR, Candidate Selection and Manager Training, or to conduct a thorough review of your HR practices to ensure cultural engagement and strategic alignment, the Pendolino Group is here to support you and your team. Reach out to us at: 1-(888) 726-1414 or info@pendolinogroup.com to explore more.

Be sure to catch up with Dianna Wilusz at HR West 2017!

 

Tags:  candidate selection  culture  Dianna Wilusz  HR Communication  HR management training  HR West 2017  Pendolino Group 

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