Business leaders are constantly struggling to find ways to communicate with their employees more effectively. Employee communication is tricky! You need to strike the perfect balance between ease of use and convenience for the employees. That’s why many HR departments are now looking at SMS text messaging to support communication goals.
Did you know that the open rate of all SMS messages is 98% and that the vast majority of which occur in less than 15 minutes? SMS is also extremely cost and time-effective. and offers terrific automation capabilities.
Here are four ways to leverage SMS text messaging to help your HR department run more efficiently:
1. Sending Company-Wide Messages
Communicating with all of your organization’s employees at the drop of a hat is critical for any Human Resources department. When a new product launches or inclement weather forces the closing of the office, everybody needs to know. SMS is the perfect venue for these notifications. Since the open rate is high and fast, you’ll know that it’s being read by everybody.
Because SMS is short and simple to use, you’ll be able to craft the messages quickly and get them out right away. In an emergency or high-pressure situation, those minutes will make all the difference.
2. Enhancing Your Wellness Program
A large number of employers are offering wellness programs, and even more plan to do so in the near future. Investing in a wellness program can make your employees healthier, happier, and more productive, all while driving healthcare costs down for you and your employees.
SMS offers a great way to enhance or jumpstart your wellness policy. You can use it to send out automated tips and strategies for living a healthy lifestyle to employees who opt-in on a daily or weekly basis. You could even provide them wearable fitness trackers and send them weekly updates on their activity levels.
Managing and communicating with potential recruits is an important HR task and a huge timesink.
Using mass SMS text messaging and shortcodes, however, you can automate a great deal of these processes. You can send out updates on postings they have shown
interest in, notify them of a new opening they could be interested in, or let them indicate any questions they might have.
You’ll also have instant access to your entire database of recruits whenever you want.
4. Employee Productivity
A big part of working in Human Resources is helping your company’s employees work more effectively. SMS messaging can do just that. Take scheduling and holding department meetings as an example. It’s often difficult to get everybody together for a meeting, especially when they’re working in different locations on different schedules.
You can leverage SMS messaging to send automatic meeting notifications and reminders, giving individuals the ability to notify their managers if they’re running late or will
miss the meeting altogether. Meetings become easier to manage and more productive, making everybody more efficient.
Are you using SMS text messaging to help your business out? Do you have any questions about how it can help your own business? Make sure to leave any questions or comments below!
Be sure to attend HR TechXpo (August 2017) to learn more about how HR continues to embrace technology and innovation.
Contributed by Sophorn Chhay
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation.
He’s worked with HR managers to help them develop internal communication strategies to streamline employee productivity.