Essentials of Building an Independent HR Consulting Practice (4 Sessions) eProgram
Qualifies for 2 Business / 2 General HRCI Recertification Credits / 3 SHRM PDCs (final approval pending)
Price: Members $145 / General $195
Time: Meets online from 12:00 – 1:00pm 4 times: Monday 12/4, Wednesday 12/6, Monday 12/11, Wednesday 12/13
Discover and develop the essential skill areas when starting your own HR consulting practice, including business strategy, legal aspects, networking for growth, and marketing (including webpages and SEO). Address all questions you may have when starting out or ramping up your current HR Consulting. Ask these consultants who have been there and found the secrets of the practice. This e-Program meets in four, 60-minute online sessions from 12:00 pm-1:00 pm PST.
> Monday 12/4: Session 1: Essentials of Building an Independent HR Consulting Practice: Business Planning and Strategies
Presented by JD Sanders, JD Sanders Consulting
There is a saying, “It is better to just start your business, than to have a detailed strategic business plan that is never executed!” In our “Just Do IT!” Society, we are led to believe that we can be successful without a plan and that everything will work out just fine. The truth is, if you have a vision, mission and well thought-out strategic business plan, you are far more likely to have tremendous success. The key is to get started and execute your plan toward your successful consulting business. This is an essential part of starting any business. Learn more about:
• Strategic thinking and strategic planning for consulting
• Business planning for consultants
• Targeting your focus based on your expertise
> Wednesday 12/6: Session 2: Essentials of Building an Independent HR Consulting Practice: Legal Aspects to Consider
Presented by Krista Mitzel, Partner – The Mitzel Group LLC & Lisa Liu
Develop a deeper understanding of selecting and forming business entities in California, knowledge of the next steps in founding a business, and an awareness of pitfalls they may encounter when hiring employees. You will be able to:
• Discuss various California business entities and how to select the entity that best fits your business needs while also shielding you from personal liability.
• Review other legal and financial requirements necessary to founding your own business.
• Examine California employment laws relevant to hiring your first employees.
> Monday 12/11: Session 3: Essentials of Building an Independent HR Consulting Practice: Networking - Key to Your Success
Presented by Mary Meston, Founder, 2Soar Solutions
Discover not only WHY networking is key to your success in your consulting practice, but also 3 key resources to begin leveraging right away. Knowing how to leverage technology and social media adds to your ability to optimize your connections. You will:
1) Learn how to maximize your personal network without “burning them out.”
2) Understand the top social media resources that are key to HR business consulting today.
3) Develop your next steps to expanding your network right away.
> Wednesday 12/13: Session 4: Essentials of Building an Independent HR Consulting Practice: Marketing and Webpage Presence
Presented by Brenda Stumpf and Darcy Kieran
Marketing nowadays is essentially all digital. You are probably already convinced that you need a professional online presence on a website and on social media. Maybe you've already invested in it and you are not seeing a return on your investment. Why? It's not as easy as 1-2-3. Yet, if you do it right, you can gain an advantage over other consultants offering similar services. Are you ready to do it right, collect new leads and grow your business? Together we will address these crucial questions you may have run into when launching your consulting practice:
- How can I use digital marketing to grow my HR consulting client base?
- How can I successfully plan and execute a digital marketing strategy for my HR consulting practice?
- What are the keys to success in digital marketing and social media marketing for an HR consultant?
- What is the value of SEO and how can I capitalize on it as an HR consultant?
- How can I recruit quality leads online?
- What is my "personal brand" and how can I use it to generate more leads?
ABOUT THE PRESENTERS
> JD Sanders, JD Sanders Consulting
JD founded his own consulting firm (J.D. Sanders Consulting) and Training Company Cal HR Success. He has over 20 years of HR experience, including senior HR positions at Silicon Graphics, Irwin Home Equity and Lam Research. His passion for HR is exemplified by his volunteer service as a past member of the NCHRA Governing Board, the Santa Clara Regional Board and the Certification Advisory Committee.
> Krista Mitzel, Founder and Managing Partner & Lisa Liu, Senior Partner
Krista L. Mitzel is a seasoned employment attorney and human resources consultant who has worked with a variety of clients from diverse industries. Ms. Mitzel has extensive experience advising, counseling and supporting executives and human resource professionals to create preventative strategies in all areas of employment including employee relations, implementing new policies, trade secret protection, training and development, performance management, employee retention, complying with local, state and federal laws and regulations, and hiring policies, disciplinary actions and terminations. Ms. Mitzel provides clients with professional and individualized service, partners with companies to create comprehensive strategies on all employment, human resources, and risk management issues, and directs and manages all litigation matters to successful resolution.
> Mary Meston, Founder, 2Soar Solutions
Mary is a certified High Performance Coach, multiple business owner and best-selling author who works with entrepreneurs, business owners and professionals to develop effective strategies for generating significant growth, improvement and success in both their professional and personal lives. She has extensive experience in coaching, business consulting and performance management for individuals, teams and a wide range of companies. After nearly 3 decades of work in the Fortune 500, and in her own 3 businesses, Mary focuses on helping clients, organizations and groups achieve better results without necessarily doing more.
Mary’s latest endeavor, 2Soar Solutions, takes her strategies, processes and insights to a broader audience. Before founding 2 Soar Solutions, Mary held leadership positions in a wide range of top technology, pharmaceutical and consumer product companies.
> Brenda Stumpf
Brenda is a creative marketing maven, visual storyteller, brand builder, lifestyle photographer, and user experience (UX) designer, with 15+ years of experience in the media/entertainment and consumer goods industries. She has developed strategic digital marketing plans that leverage social and technological trends for Fortune 500 companies, TV media studios, and national/international consumer brands, including Turner Broadcasting, FOX Television, Comcast, TiVo, Fandango, NFL Network, Disney, Sony, Walmart, Home Depot, and others.
As the Creative Director for Prime8 since 2000, Brenda oversees all aspects of concept visualization, strategic planning, creative marketing, product design, and project execution for the Los Angeles- based studio’s high-profile clientele. With 10+ years of management experience, Brenda built cross-functional teams (in-house creative directors, art designers, graphic artists, consultants, and third-party vendors) to launch mass-market digital campaigns – consistently on time and under budget. Her successes include reinventing B2C companies’ online presence in ways that increase brand recognition, build customer relationships, and drive sales.
> Darcy Kieran
Darcy is an international sales executive, strategic product marketer and successful entrepreneur with 20+ years of business & management experience in consumer goods/services, outdoor/recreation and radio/TV broadcasting. For more than 10 years, Darcy has been an entrepreneur, founding/owning U.S. and Canadian companies in the retail, distribution, consulting and education sectors.
Darcy has also held several President and CEO positions, innovating products and building brands while developing high-performance cross-functional teams. During his tenure at Total Diving, Darcy launched a profitable retail/wholesale operation to become the largest in the nation. He has 10+ years of sales experience in transportation and broadcasting. As the Assistant VP of Sales for Canadian National, Darcy managed a 22-member sales force, grew million-dollar accounts, and created a companywide benchmark sales training program.
> Lisa Liu, The Mitzel Group LLC
Lisa is an attorney who specializes in business law and immigration law. Lisa works with her clients to build and protect their businesses as she guides her clients through their distinct legal issues. It is Lisa’s uniquely intersecting background of business and law, as well as her own experience with immigration, which allows her to approach her clients with such understanding and creative options to help them achieve their business goals.