How to Turn Employer Branding into a Recruiting and Candidate Experience Strategy (Webinar)
Friday, December 6
12:00 pm - 1:00 pm Online
Qualifies for 1 General HRCI Recertification Credit (pending approval) / 1 SHRM PDC
Low employment and a tight job market has made recruiting a highly competitive exercise in attracting the individuals who will help grow and sustain your business. Thinking and executing like a marketer has never been truer than for talent acquisition professionals today.
According to Talent Board’s Candidate Experience Awards Benchmark Research, today’s candidates across generations want to understand why employees work where they work and why they stay there. Candidates want testimonials and to hear directly from the employees and the managers they could potentially work for. They also want to hear what a successful candidate looks like for positions they’re interested as well as the possible career paths they might have. Employers are implementing chat bots and increasing the use of mobile text messaging, translating into higher positive candidate ratings.
During this informative webinar, Talent Board President Kevin W. Grossman will cover:
-- How to ensure career sites are compelling with the right customer-centric approach that entice candidates to apply.
-- Why “future fit” and “silver medalist” candidates should be nurtured long after they initially applied.
-- How today’s smart technologies are empowering more communication pre-application.
-- How candidates will take their alliance, product purchases, and relationships elsewhere when they have a poor experience – and how they’ll increase it when it’s great – even before they apply.
ABOUT THE PRESENTER
Kevin W. Grossman, President, The Talent Board
Kevin W. Grossman is the Talent Board president and a board member responsible for the Candidate Experience Awards worldwide. Founded in 2011, it’s the first nonprofit research organization focused on the elevation and promotion of a quality candidate experience with industry benchmarks that highlight accountability, fairness and business impact. Kevin also hosts the popular Talent Board #TheCandEs Shop Talk podcast that covers recruiting and candidate experience.
Kevin is an HCI certified Talent Acquisition Strategist (TAS) and Human Capital Strategist with 20 years of domain expertise in the human resource and talent acquisition industry and related technology marketplace. He’s been a prolific "HR business" blogger and writer since 2004 and his first business book on career management titled Tech Job Hunt Handbook was released in December 2012 from Apress. Kevin holds a B.A. in Psychology from San Jose State University.
Kevin is also the current chair of the City of Santa Cruz Commission for the Prevention of Violence (CPVAW), with a mission to end sexual assault, sexual harassment, and domestic violence in the City of Santa Cruz through prevention, programs, and public policy. An avid reader, a grateful father and husband, he writes regularly about responsible parenting and personal leadership.