Engagement & Recognition Conference - **Postponed**
Tell a Friend About This EventTell a Friend

Discover strategies for achieving true employee engagement and a successful recognition program.

When: Thursday, October 8, 2015
From 8:00 AM until 4:30 PM
Where: Sheraton Palo Alto Hotel
625 El Camino Real
Palo Alto, California  94301
United States

« Go to Upcoming Event List  



Conference Details

Registration: NCHRA Members $340 / General $425     Bring a colleague for 50% off!


Qualifies for 6 SHRM Professional Development Credits (PDCs) / HRCI Recertification Credits



Discover strategies for achieving true employee engagement and a successful recognition program. You’ll take away tools for translating your organizational vision into daily business practices and inspiring employees to value their role in the process. Networking lunch included.



Conference Sponsors




8:00am-8:30am: Registration and Opening Remarks


8:30am-9:30am: Engaging and Retaining Your Future Workforce
Jessica Rohman, Senior Content Producer, Great Place to Work®

What separates great workplace cultures from the rest? Find out from those who know! The Great Place to Work® Institute has conducted research across 6 continents for more than 30 years, and will share actionable strategies for engaging employees on three different but critical levels: As people, as professionals, and as members of society. Plus, you’ll examine best practices from the Fortune 100 Best Companies to Work For in key areas such as employee development, philanthropy, diversity & inclusion, and more. 


9:45am-11:00am: The Employee Lens: A Look at Engagement From the Other Side
Joe Laroque, Co-Founder and Director of Product Management, GuideSpark

Top employers continually reinvent the workplace experience - with technology, social media and demographic shifts all driving increased demand for transparency and trust. In today’s world, employers must raise the bar and establish a true connection with employees in order to engage and retain top-skilled talent. Find out how to build trusted, meaningful connections with employees to drive engagement, retention and productivity, plus examine the growing relationship between Human Resources and Marketing. 


11:15am-12:30pm:  Creating a Culture of Recognition: 2016 and Beyond

Rob Catalano, REP, CRP,Vice President, Global Expansion & Engagement, Achievers

When executed well, employee recognition inspires brilliant performance and reinforces behaviors that drive results. Discover the biggest influences and top trends for employee recognition in 2016 and beyond. Through close examination of key statistics, proven best practices and case studies, you’ll learn the most effective way to leverage recognition to align your employees with organizational values. Plus, find out how to get executive buy-in for your new reward strategy!


12:30-1:30pm: Networking Lunch


1:30pm-2:45pm: Building an Effective Engagement Survey
Steven Huang, Data & Insights Strategist, Culture Amp, and former People Analyst at Square and Facebook 
Designing an employee engagement survey is both an art and a science. Unfortunately, one size does not fit all; there’s no such thing as the perfect question set or benchmark. Learn how to design and implement engagement surveys customized to your unique organizational needs and culture, including question selection and design and surveying frequency. Plus learn how to avoid the most common survey pitfalls before, during and after a survey launches. This is an interactive session, please bring your existing question set or come with a blank slate.


3:00pm-4:15pm: The Gamification of Engagement 
Karen Hsu, VP of Marketing, Badgeville
Successful gamification goes beyond implementing badges, leaderboards and points, and enables organizations to build collaborative communities worldwide. Find out how top companies are using gamification solutions to inspire teams to work together across global locations, articulate a cultural vision, define the team’s purpose, and reward contributions. With community-based profiles, team members are better able to understand colleague skills and identify and apply the right resources to complete tasks. You’ll leave the session with ideas for achieving sustained improvement through gamification.



About the Presenters


Rob Catalano, REP, CRP,Vice President, Global Expansion & Engagement, Achievers

Rob Catalano is a Certified Recognition Professional who has worked in human capital management for 10 years. Rob has been cited in media outlets such as the Business News Network, The Globe and Mail, and the New York Times. He has consulted with several top employers in North America on implementing and maintaining and sustaining engagement strategies and rewards and recognition programs. Rob went to Ryerson University where he studied business with focus on marketing and information technology.  


Karen Hsu, Vice President of Marketing, Badgeville
With over 18 years of experience in enterprise software, Karen Hsu has co-authored 4 patents and worked in marketing, engineering, and sales roles. At IBM, Informatica, Datameer and SugarCRM, she drove product strategy, product management, sales enablement and marketing to bring cloud, business intelligence, CRM and data security solutions to market. At Oracle, Karen led product management and marketing for pricing and configuration products. Karen has a Bachelors of Science degree in Management Science and Engineering from Stanford University.

Steven Huang, Data & Insights, Culture Amp, and former People Analyst at Square and Facebook
Steven left his career as an actuary to join a new wave of HR professionals in the “people analytics” industry. He was the first HR analyst at Facebook in 2011 and then Square in 2014. He now leads Data & Insights for North America at Culture Amp. His career ambition is larger than just engagement; he wants to fundamentally change the way we work by bringing data solutions to Human Resources. In his spare time, he plays tennis and attends music festivals.


Joe Larocque, Co-Founder and Director of Product Management, GuideSpark
Joe Larocque has over 7 years of eLearning experience from leading companies including Macromedia, Adobe and GuideSpark. During his 5 years at GuideSpark, Joe has led HR communications & training projects for some of the world’s most admired employers and has overseen the development of more than 1,000 HR videos. Prior to GuideSpark, Joe was a Product Manager at Adobe Systems, where he drove the OEM strategy for Adobe’s Web conferencing, collaboration and eLearning application called Acrobat Connect. Joe had also held strategic roles at JPMorgan and Robertson Stephens where he focused on enterprise software companies.

Jessica Rohman, Senior Content Producer, Great Place to Work
As Senior Content Producer, Jessica develops Great Place to Work content with a focus on actions leaders and managers can take to build great workplaces. In her 10+ years with the Institute, Jessica has served as a consultant, facilitator, FORTUNE list evaluator, and program director, bringing a depth of understanding of Great Place to Work concepts to her work. She has also been featured as an expert on great workplaces for media outlets such as The Miami Herald, Diversity Woman Magazine, Oprah.com, and Time.






Cancellations received less than seven calendar days from the program date are not refundable. If cancellation within seven days of the program is unavoidable, a credit for a future event will be granted, minus a $75 administration fee ($15 for regional meetings and Webinars). Credits must be used within one year of issue. A substitute attendee is allowed at the applicable NCHRA member/non-member rate in lieu of credit. Separate cancellation policies apply for the HR West Conference and Certification Preparation Courses.