Strategic HR & Leadership Conference
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This high-level conference brings together the brightest stars in our field to fundamentally reshape the way HR works.

When: Tuesday, November 10, 2015
From 8:00 AM until 4:30 PM
Where: Parc 55 San Francisco
55 Cyril Magnin Street
San Francisco, California  94102
United States

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Conference Details


Registration: NCHRA Members $340 / General $425     Bring a colleague for 50% off!


Qualifies for 6 SHRM Professional Development Credits (PDCs) /
6 HRCI Business Recertification Credits


Defined by their strategies, smart leaders know that truly excellent HR goes beyond simple compliance. The 2015 Strategic HR & Leadership Conference, led by a team of talented, innovative thinkers, will challenge your understanding of HR as you develop a cohesive plan for steering your organization and your career. This high-level conference brings together the brightest stars in our field to fundamentally reshape the way HR works. 







8:00 – 8:30am: Registration and Welcome

8:30am – 9:30am: The Era of Choice - Are You "Selectable?"

David Baker, CEO, Think Shift
The Internet has made the world a smaller place. Customers can find, research, see real‐time feedback and compare the pricing and availability of hundreds of products – all in 15 minutes from the comfort of their home. Additionally, the workforce now values mobility above security. And that is the big shift – unparalleled choice. Explore this new landscape and discover what makes an employer or a product “selectable.” You’ll leave the session energized with a new way of thinking, and challenged to use corporate culture to drive competitive edge. 

9:30am – 9:45am: Break

9:45am – 11:00am: The Power of Organizational Purpose
Louis Efron, former Head of Global Employee Engagement,Tesla Motors, and author of How to Find a Job, Career and Life You Love
Clarity of purpose differentiates highly successful organizations from all others. In fact, from 1996 to 2001, purpose-driven companies provided returns of 1646%, compared to 157% for the S&P 500. Purpose-driven companies like Tesla Motors both change the world and realize extraordinary profits at the same time. Louis Efron demonstrates how defining your organization’s purpose can benefit your bottom line.

11:00am – 11:15am: Break

11:15am – 12:30pm: Are People REALLY Our Most Important Asset?
Linda Brenner, Founder & Managing Director, Designs on Talent
HR professionals have long struggled to quantify the return on human resources – until now. Discover a robust framework for identifying the talent that drives the most value in a company, and in turn, prioritize and measure the return on HR investments. Find out how to use the Intellectual Capital Index to identify specific areas that need work and refocus HR accordingly. You’ll leave with indispensable tools and insights for measuring, optimizing and communicating the business value of talent.

12:30 - 1:30pm: Networking Lunch Sponsored by Grand Canyon University

1:30pm – 2:45pm: Getting Paid to Grow the Bottom Line
Don Phin, Vice President of Strategic Business Solutions,ThinkHR 
The very best HR practices benefit an organization’s bottom line, and this fast-paced, challenging session delivers strategies for increasing your company’s profits and your own profits at the same time. Learn practical measures for approaching HR with a cohesive, profit-driven plan and eliminating barriers to your own material success. You’ll tackle challenges of communicating effectively with your CEO and actively managing your career.

2:45 - 3:00pm: Break

3:00pm – 4:15pm Leveraging Data to Innovate HR
Adeyemi “Ade” Ajao, VP of Technology Product Strategy, Workday

Explore how the availability of personal and professional data paired with the development of new data analysis techniques will make our professional lives more rich and productive. Discover use cases, specific developments on data techniques, and (more importantly) what is the best way for "humans and machines" to work together. Leave this session able to interpret results from data analysis and use it to maximize productivity at work.


About the Presenters


Adeyemi “Ade” Ajao is the Vice President of Technology Product Strategy at Workday, where he focuses on the company’s analytics products as well its efforts in data science and data engineering. Previously, Ade was the co-founder and co-CEO of Identified, which was acquired by Workday in 2014. Prior to co-founding Identified, Ade was the co-founder of, the largest invite-only social network in the world, which sold to Telefonica in 2010. Ade received his MBA from Stanford University, and also holds a master of science in economics and finance as well as a JD in law, both from Icade University.


David Baker is the founder and CEO of Think Shift, an agency and consultancy devoted to developing brands, leadership and corporate culture. David is passionate about helping organizations both inside and out – building intentional leaders, engaged employees and connected customers. Over the past two decades, David has helped hundreds of individuals and organizations find and realize their potential. An enthusiastic speaker, engaging storyteller and experienced communications strategist, David has spoken in both intimate workshop and large conference environments.  David’s innovative views on aligning brand and culture have earned him invitations to speak with various leaders and organizations, including Manitoba Law Society, Food Processors Association, Vistage, TEC, QNET and Canadian Manufacturer’s Association. His approach to “branding from the inside out” has informed the brand strategy of companies like Monsanto, the Canola Council of Canada and Cargill.


Linda Brenner is Founder and Managing Director of both Designs on Talent and Skillsify. Her consultant expertise focuses on hiring and retaining top talent and linking HR practices to a company’s bottom line. She brings energy and humor – coupled with a bias for action and high quality results – to a wide range of HR speaking engagements. Brenner holds a Master of Arts degree in Labor and Employment Relations and a Bachelor of Arts degree in Judaic Studies, both from University of Cincinnati. 


Louis Efron is the former Head of Global Employee Engagement and Leadership Development for Tesla Motors. He is the author of How to Find a Job, Career and Life You Love, and is a contributing writer for Forbes and Huffington Post. Efron holds a BA from California State University, Fullerton, as well as a BS and a JD from Saratoga University School of Law. Learn more at

Don Phin is Vice President of Strategic Business Solutions at ThinkHR. His mission is to help companies by motivating their leaders and creating great tools for compliance and productivity. He is the author of numerous books including Victims, Villains and Heroes: Managing Emotions in the Workplace. Phin holds a BA from San Diego State University and a JD from University of the Pacific – McGeorge School of Law.








Cancellations received less than seven calendar days from the program date are not refundable. If cancellation within seven days of the program is unavoidable, a credit for a future event will be granted, minus a $75 administration fee ($15 for regional meetings and Webinars). Credits must be used within one year of issue. A substitute attendee is allowed at the applicable NCHRA member/non-member rate in lieu of credit. Separate cancellation policies apply for the HR West Conference and Certification Preparation Courses.