Northern California Human Resources Association Rebrands to Next Concept
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Northern California Human Resources Association Rebrands to Next Concept

Changes Name to Reflect Expanded Audience, Service Offering, and Contemporary Vision

San Francisco, CA -- November 8, 2017 

The Northern California Human Resources Association (NCHRA) today announced that its membership has voted by a significant majority to formally change its name. Effective January 1, 2018, the organization will become Next Concept HR Association (NCHRA), embracing a new name that reflects the organization’s expanded audience and service offering, and its keen focus on the needs of modern HR professionals.

“The human resources landscape has changed dramatically since the NCHRA was first established in 1960, and we intend to evolve with it by becoming more scalable and addressing the changing needs of our members,” said Greg Morton, CEO, NCHRA. “Increasingly our base transcends the traditional boundaries of physical space and time – we now have members in 23 states and several countries, most of whom have 24/7 responsibilities to their respective organizations. Recognizing that the professional association model from the 1960s hasn’t kept pace with the needs of these professionals, we intend to expand our offering to span the entire continuum of what our members need, from traditional networking events to online services and support. To achieve the optimal value proposition, we are looking to partner with like-minded organizations whether they be other member associations or service provider organizations.” 

The association was founded in San Francisco in 1960, and has delivered thousands of educational programs and networking opportunities to its community of more than 25,000 HR professionals.  NCHRA produces a flagship three-day conference, HR West®, which is now 34 years in the making. In August, the association also held its rapidly growing, second annual HR TechXpo in San Francisco.

“Being headquartered in San Francisco provides us with a unique perspective, since we operate in one of the most innovative and challenging parts of the world in which to practice HR,” said Michael Ignaffo, Governing Board President, NCHRA.  “Our membership demands an unparalleled level of sophistication, agility and flexibility, and they clearly believe that the time is right to embrace a name that reflects our contemporary vision.”

For additional information, please visit NCHRA at  



Next Concept HR Association, formerly known as the Northern California Human Resources Association, is one of the nation’s largest HR associations and has been advancing organizations through human resources since 1960. Delivering nearly 200 programs annually, the association is dedicated to connecting human resources professionals with practice resources, leading California-specific training, legal and legislative developments, quality service providers, and each other—forming career-long networks and partnerships.